Monday, July 05, 2010

Titan Watches

Q. What is common to the following famous people: Aamir Khan, Rani Mukherji, Mozart, Sheetal Mallar, Aishwarya Rai, Tara Sharma, John Abraham and Minisha Lamba, Maria Gorreti, Praveen Dabas, Rahul Bose and Saira Mohan?

A. They all have been featured in Titan Watches advertisements.

Ever since I can remember watching TV, I remember the Titan Jingle. Today browsing through YouTube videos, discovered that there is a Titan Industries Channel ) which has advertisements going way into the past.

Seeing old advertisements to a new one is like seeing evolution, from the long 2 min advertisements in the eighties to the 30 sec advertisements we see now (which is a testament to either decreasing viewer attention span or increasing rates of airtime). In case of Titan, right from their first advertisement (Introducing Titan Quartz) to the latest ones, barring a few exceptions, all commercials have been less than or equal to a minute. Which I think is awesome.

I also realized the growing power of star value. Sure there is an Aishwarya Rai advert, but when she wasn’t THE Aishwarya Rai. In fact she has been shown as a wife in that advertisement; I guess she started playing a wife on screen recently only. Nowadays, you have Aamir Khan, Rahul Bose, Rani Mukherji, Saira Mohan and John Abraham endorsing various Titan Brands.

Titan has had the same music for the incredibly long time, few people will know that it is Mozart’s 25th symphony. This consistency in branding I think is something Titan should be proud of.

Here are few of my Favorite Titan Adverts through the years:

So many things spoken with music and no words

And again.

I remember this ad when I was a kid, since it had only one word, Papa. Superb!


  1. Hey this reminded me of my childhood days watching these adds on my old b/w TV. :)

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  6. Wow, there are really a lot of famous people using titan watches, both men and women!