I grew up on Cola wars and loved the Pepsi-Coke wars. Now I look at the adverts they are a pale shadow of the 90s and early 2000 when the fun was at its peak. Now we have Coke celebrating “open happiness” and Pepsi doing the stupid advertisement on some promo on the Twenty-20 World Cup. Summer is going on! And no Cola Wars! This sucks!
Coke is trying to give the warm fuzzy feeling it has globally and maybe trying to globally align Indian advertisments to that. And Pepsi… less said is better. The Ranbir Kapoor-Deepika Padukone advertisements were a debacle. There was supposed to a sequel to the Canteen advertisement which was never aired maybe due to poor response. What is wrong with Pepsi? I think they should go back to SRK and Sachin. The new generation of superstars are not working out for them.
I miss the attacks and counter attacks and the rivalry! Someone please do something!!